It would be unrealistic to ask people to boycott fast fashion stores but there are things we can do without being so drastic.
- Create yourself a timeless style:
By this I mean pick shapes that are flattering on your figure, buy items that have been in fashion for years – like a classic pair of jeans, plain white cotton tee, a pleated A-line skirt in a solid colour, a classic trench or mac and simple pumps.
Also, by buying plain garments (not patterned or in a trendy colour), the item cannot be outdated by the print. If you do want prints (who doesn’t?) then a classic nautical navy and white stripe will always look classy
- Avoid ‘Trend’ pieces:
If a piece is heavily influenced by a trend then the chances are in a few months, it will be the opposite of ‘fashionable’. So if you don’t spend £30 on that heavily embroidered fluted sleeve top, then you won’t be £30 down and so last season in a few months’ time, win win right! I’m kidding, its ok to buy ‘trend’ pieces just don’t completely overhaul your wardrobe every time a new trend emerges.
To gain extra sustainability points… when buying your trend pieces (like the embroidered top), you can pre -plan what you could do with them after. Maybe a nice cushion cover or something else crafty.
- Invest in quality:
This one kind of speaks for itself. For example, if you invest in jeans from a reputable brand then they are more likely to last. I would recommend Levi’s because they have recently started their ‘tailor shop’ which offers free length alterations and patchwork repairs so that your jeans can last even longer.
- Buy second hand:
By buying second hand pieces you are giving that garment another lease of life. Also by picking up a vintage or retro piece at a charity shop, you’re kind of buying a piece of history.
Blogger and writer Anuschka Rees, has also written a lot about this topic and last year she even released a book, The Curated Closet. If you’ve been interested in this post you should check out her blog. I found this image on her Pinterest account and felt that it supported the point I’m making perfectly.